Blogging essential to law firm marketing efforts
As good2bsocial has detailed, content marketing is necessary for law firms to generate attention and new potential client leads. Importantly, businesses that use blogs receive 67% more leads per month than those that do not blog.
Many law firm blogs now compete for attention. Therefore, it’s also important for law firms to distinugish themselves and their law blogs by promoting their blog content on social media after its published – to help secure more attention and engagement with readers.
Many top law firm blogs cultivate robust social media followings to promote their content and build an active audience of engaged readers. Feedspot maintains a list of 100 Best Legal Blogs to Follow (including firms which cultivate social media followings around their blog). This list might provide inspiration for those lawyers seeking to build a widely read law blog.
Content marketing is time intensive
The production and promotion of good law firm content requires a considerable time commitment — often from practicing lawyers who must draft complex legal articles in support of these initiatives.
Given this inherent time commitment (often from fee earners), firms might instead consider outsourcing content production and social media management to a specialist in writing, publishing and promotion of legal content.
Benefits of outsourcing content production
Working with a capable producer of quality content and social media promotion can free-up lawyers from time consuming article writing, and help firms maintain a consistent publishing schedule.
A good legal marketer with legal business development experience will also be able to help lawyers create content specially designed to generate more interest from the general counsel, the greater C-suite and potential new referral sources in other law firms and professional services firms.
Outsourcing also allows firms to access a global talent base at competitive prices, with experience that will complement existing firm marketing efforts.
